The way and destination of people's leisure, travel have changed, and they tend to "travel within the province" and "short distance travel". Camping, a new outdoor leisure way, has become popular, awakening people's desire for "mountain life". A "camping trend" has been set off in the circle of friends. From simple picnics to exquisite camping with a sense of quality, campers try to find a balance between work and life in this way, enjoy the original purity and beauty of life, and feel the unique interests of mountains and forests in the open natural environment.
"According to the big data of travel on the same journey, the popular campsites around Beijing, the Yangtze River Delta and the Pearl River Delta cities are popular for the" National Day "holiday this year, and some of the popular campsites have been sold out a week before the festival. Compared with the Mid Autumn Festival holiday, the popularity of platform camping in the first three days of the "National Day" holiday rose by 87%, and the order rose by more than 39%. Among them, Beijing, Shanghai, Guangdong and Zhejiang have the highest camping popularity. "
According to Meituan's data, the number of camping orders has increased by 410% compared with the May Day holiday. The camping economy has ushered in a golden period of development. There is no amount of "money". Many popular campsites even have the phenomenon of "one seat is hard to find".
The camping industry gradually explores and expands the "camping+" mode from grassland camping, RV camping, seaside camping, etc.: "camping+travel photography", "camping+outdoor", "camping+script killing"... unlock a variety of new ways of playing, and open up more imagination for the camping market.
However, behind the booming camping economy, there are also many problems exposed. At this stage, the homogeneity of camping sites is serious, and a large number of camp owners follow the trend. However, the camping products have not kept up with the changes of the times, and the products are still largely the same, mostly the permutation and combination of domestic brands.
At present, the sales of appliances in the camping market are rising with the increase of the camping heat. Under such an environment, Cuihuhan, which is mainly engaged in foreign high-end outdoor brands, has opened a new pattern of the camping market. It breaks away from the original camping mode, explores the "hotel+camping" mode, and feels the trend of both in and out. It can enjoy the luxury and leisure of urban high-end hotels as well as the natural and comfortable camping atmosphere, Experience "semi outdoor camping" on the basis of safety and comfort, and spend a TOP level elegant weekend.
