Pets and homes seem to be unrelated but inseparable. More and more families and young people like to keep a small pet at home, most of which are cats and dogs. Some consumers like to raise fish and birds. No matter what kind of pets, they need to have enough space and space. Many consumers will take into account the needs of pets when choosing household products. The two are connected to a certain extent.
With the development of the times, the demand of consumers for pet products is becoming more and more anthropomorphic. Many consumers regard their small pets as companions or even children.
Consumers' demand for pet products is becoming more and more diversified. We can make a brief introduction from six aspects of "food, clothing, housing, transportation, health and entertainment".
Clothing: There are two categories of pet clothing that are popular in the Southeast Asian market. The first is pet clothing for going out: small hats, waterproof clothing, small socks and other practical clothing, which are usually suitable for walking dogs and other consumers who need to go out frequently. The second point is cute clothes: such as pet cosplay clothes, princess skirts, trinkets, etc., which are generally suitable for consumers of cats and rabbits
Line: traction rope and collar are essential. If the pet is sick or the owner needs to carry the pet's backpack and portable water bottle when going out, it is essential. If the pet is a dog, it also needs to pick up the toilet bag when considering the problem of excretion when going out.
Living: cat litter basin, rice basin and water basin are essential, and pet's cage or mat and bed are essential. If you are a consumer of fish farming, you need some aquatic products. (Note: These items are necessities for pets. The seller can put some different styles on the shelf. Consumers prefer products with cute shapes.)
Guard: Pet cleaning products are mainly for external use, such as hair combs, nail clippers, sticky hair sticks and some cleaning fluids. (Note: Some countries in Southeast Asia are prohibited from transporting liquids, and the contraband at their own stations should be understood in advance)
Entertainment: There are many kinds of entertainment products, such as frisbees that dogs like, cat teasers, molars, and fish toys. Conditional consumers will also choose large entertainment toys, such as cat climbing frames, biting ropes, balls, and so on.
Food: In terms of food, it is nothing more than cat food and dog food of various brands. However, cross-border transportation of food products is very easy to cause problems, and many stations in Southeast Asia prohibit the transportation of food. Here, the category of pet food is not recommended, and students who want to sell it can go to the official website to learn about prohibited goods.
In addition, Xiao Bian also made an analysis of high potential commodities at various sites in the Southeast Asian market, and student sellers can choose commodities of similar categories for listing.
The decoration category is a relatively prominent hot selling category in the household category. In the Shopee household category, the decoration category has obvious characteristics of large market scale, high gift rate, high customer price and low cost.
Cross border products are most concerned by consumers in terms of wallpaper, wall sticker, painting, wall decoration, etc. In household demand, curtain, carpet, cushion, tablecloth and other products have great potential and deserve attention.
In addition to the products, consumers mainly focus on the characteristics of the products, such as whether they are waterproof, moisture-proof, antifouling and oil proof? Can I DIY? How about the sound insulation effect of wallpaper products? Is the decoration anti-collision?
In addition, whether the product style, shape, materials, content and other issues meet the needs of consumers depends on the seller's own research on the local market to select products according to the needs of consumers.
