Children's furniture is mainly used in childhood. It is generally divided into baby period, 3-5 years old, 6-7 years old, 8-10 years old and 10-12 years old. Each period has its own characteristics.
Three child policy brings opportunities to children's furniture industry
The recently proposed three child policy is like a spring breeze for the children's furniture industry. Many industry experts believe that it will bring a wave of consumption climax for children's furniture. Many enterprises are also keeping an eye on this new policy, preparing to play their part in the upcoming trend of children's furniture consumption. Recently, red star Macalline, a large chain furniture store, joined with six well-known children's furniture brands to establish the "Healthy Development Alliance of China's Children's Furniture", and is ready to organize a group to explore the children's furniture market.
However, when the industry gave unlimited imagination to the consumption prospect of children's furniture, there were many ironic events in the market - many groups of products failed to pass the quality spot check of children's furniture in Beijing, well-known stores were punished for unqualified warning signs of children's furniture, and well-known brand products had defects. Experts believe that although the children's furniture market has a promising prospect, enterprises will miss this rare opportunity if they do not have high-quality products of high quality, and even be eliminated in this wave of market tide.
The market scale of children's furniture is expanding rapidly
According to statistics, China's children's furniture industry has developed rapidly. Its market size has increased from 94.73 billion yuan in 2015 to 131.36 billion yuan in 2019, with an annual compound growth rate of 8.5%. Based on the 6.8% compound annual growth rate, it is estimated that the market size will reach 182.5 billion yuan in 2024.
From the market share of specific categories, children's beds account for the highest proportion, accounting for more than half of the market. Children's wardrobes and learning desks and chairs ranked second and third respectively, accounting for 25% and 15%.
Problems Faced by the Development of Children's Furniture Industry
The current standard of our country, Limit of Harmful Substances in Interior Decoration Materials and Wood Furniture, stipulates the limit of cadmium, chromium, lead and mercury. On this basis, the General Technical Conditions for Children's Furniture adds the limit of antimony, selenium, arsenic and barium. Any heavy metal exceeding the standard is considered as exceeding the standard.
The most prominent reason for unqualified children's furniture is structural defect. Structural safety is a test item that distinguishes children's furniture from adult furniture. For example, when children's furniture is lower than 1.6 meters, glass should not be used to avoid accidental injury caused by glass collision; The enclosed cabinet must be equipped with at least two air vents, etc.
Another focus that parents should consider when choosing children's furniture is environmental protection. From the spot check results of relevant agencies, environmental protection problems are also prominent. According to the latest product quality supervision and spot check results issued by Foshan Municipal Market Supervision Bureau of Guangdong Province, 7 of the 194 batches of baby and children's products sampled recently were unqualified. It involves brands such as Aishanlila, Xingxing Lighting, Youqiwu, Jiayouyibao, among which one batch of "Youqiwu" brand children's furniture/bedside table formaldehyde emission is seriously unqualified.
In addition, it should be noted that "solid wood furniture does not represent zero formaldehyde. Song Guangsheng, director of the National Center for Quality Supervision and Inspection of Indoor Environment and Indoor Environmental Protection Products, said that if solid wood furniture is a tenon and mortise structure with a whole piece of wood as raw material, it is indeed very environmentally friendly. However, most children's furniture on the market uses finger boards as raw materials. Such products need to be glued and assembled, and treated with insect prevention and anti-corrosion, formaldehyde and other substances are inevitable.
Multi functional children's furniture or future potential stock
For parents, whether the purchased furniture can be used by children of all ages is a major factor to consider when purchasing. If it is only suitable for a certain stage, parents will choose it carefully or not. Therefore, multi-functional children's furniture has become the focus of research and development of many enterprises. The continuity of children's furniture use time is a trend of future development. Therefore, the design and production of children's furniture must take into account the needs of children's growth. Furniture manufacturers use different material design and style design to make products that can fully meet the needs and preferences of more customers, which can ensure that children can use when they are young and can continue to use when they grow up.
Industry insiders believe that the functionality of children's furniture is mainly reflected in learning tables and chairs and high and low beds. For example, learning tables and chairs can be adjusted with the growth of children's age. Basically, tables and chairs launched by children's furniture brands have this function. As for the high and low beds, many consumers reported that the practicability of the high and low beds is weakening with the growth of children's age, and the upper layer is mostly used to place items. If enterprises can dismantle and recycle the upper bunks according to the needs of parents, the sales performance of high and low beds will be better. However, at present, few of them meet this condition, because they have high requirements for disassembly process and manufacturing process.
