With the improvement of people's living standards and consumption upgrading, face value has gradually become the trend of mass consumption, especially the emerging consumer groups such as the post-90s have paid more attention to face value than any previous generation. When the household functions tend to be the same, the visual impact brought by "face value" can often influence their decisions, and they are willing to accept higher prices.
They are willing to pay for their beauty, not only because of their own beauty, but also because of their family's beauty. Even if they do not have high economic capacity, they also attach great importance to the unique style and beautiful space of the room, and reject the same decoration style and appearance.
At present, modern simplicity, elegance, new Chinese style and new classical style are popular among young people. As for soft articles for daily use such as bed sheets and ornaments that are easy to replace, the replacement frequency is more frequent than that of the post-70s and post-80s generation, which drives the development of pan household products.
The reason lies in the lifestyle and sense of design they create. Although their cost performance may not be the best, they are still one of the popular brands when young people buy household products.
In view of this, domestic home furnishing enterprises should constantly make breakthroughs in design, technology, style and other aspects, create more "aesthetic" homes, and constantly meet the needs of young people for personalization, high beauty and high quality.
"A generation will eventually grow old, but there will always be young people." Each generation has a different life philosophy and different views on home style. No matter what trend household enterprises choose to follow, it is essentially to improve people's lives.
And we should make household products that are really popular with the post-90s generation. It is not for granted, but to understand the living conditions of young people and listen to their true voices.
A good household product needs designers to start from people and think for people.
